Here is the second installment of my sneak preview of what us fashionistas can look forward to at the forthcoming High street Fashion Week at the end of April. As part of the celebration there will be a pop up mall in Shoreditch called Boxpark which will contain an abundance of exciting and unique boutique stalls offering a selection of eclectic clothing and accessories.
Boxpark is the world's first pop-up mall, and the home of the pop-up store in the heart of East London. Opened in 2011 by founder and CEO Roger Wade and it will be open for the next four years. Boxpark is constructed of stripped and refitted shipping containers, creating unique, low cost, low risk pop-up stores. Filled with a mix of fashion and lifestyle brands, galleries, cafes and restaurants, Boxpark is a place for local and global brands to live side by side, creating a unique shopping and dining destination. Boxpark positions itself as a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street.
Here are a few more of the brands you will be able to find during High Street Fashion Week:
Bespoke, personalised bags that are uniquely customised with a cartoon drawing of you or a family member. They have been designed and given to a number of high profile celebrities such as Holly Willougby.
Lillies of the Alley
Customized t-shirts by Nathalie McDonnell with a rock n roll twist which have been showcased under the Lollipop Boutique name at Topshop in Oxford Circus. She will be expanding the range over the next few months with hoodies, jumpers, baby-grows and much more. You can buy the t-shirts online at her official online boutique www.lilliesofthealley.com as well as their boutiques at Runway Republic and ASOS Marketplace.
Roxie's Sweetheart is a collection of cute, colourful and creative accessories with quirky prints and illustrations in a pick n mix of shapes, textures and trinkets.
To check out the entire kitsch collection visit http://www.roxiesweetheart.co.uk
To keep updated with all the latest news on High Street Fashion week stay tuned on Bambi-The-Style-Hunter.
In the meantime....happy shopping : )