Thursday, 28 February 2013

Don't Let fashion go to waste - H&M Conscious Collection

Be Fashion Conscious

Every year, tons of textiles end up in landfills. But as much as 95% of these textiles and clothes could be used again. That’s why H&M are now collecting clothes in their stores. Clothes of any brand, in any quality and any condition. If you’ve got something worn, torn or hopelessly out of style – don’t throw it away or let it pile up in the back of your wardrobe. Bring it to us and help reduce the amount of fashion being wasted. Bring your unwanted clothes to any H&M store. For each bag of clothes you hand in, you will receive a £5 voucher to redeem on your next purchase of £30 or more.  Your clothes are sent with our usual deliveries to the nearest processing plant. The clothes are then graded and hand-sorted. Zero waste is the goal. Items that are too worn and torn to be reused will be recycled and turned into raw materials and new products.

I love this responsible new step by the retail giant to encourage less waste within the fashion industry and to encourage us fashionistas to think twice about just throwing away our unworn garments. I don't know about you but I have plenty of items in my wardrobe that I no-longer wear, either because I have got bored of it, it has gone out of fashion or it was a fashion faux pas that I thought looked amazing at the time.  

This campaign is part of H&M's new conscious collection - a new campaign to create a range of ethical clothing to highlight the fashion retailers commitment to a more sustainable fashion future. The entire clothing range - which is fronted by model, Vanessa Paradis, is made from sustainable materials such as organic cotton, tencel and recycled polyester and is due to land in-store from March.

A dress from the collection even got its red-carpet debut at The Oscars on Sunday night when Helen Hunt showcased a beautiful midnight blue gown from the range. 

More items from the very essentially Spring Conscious Collection 

Love this jacket & trouser combo showcased by Vanessa

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