Wow I have just heard the news that iconic fashion expert, Hilary Alexander has been appointed as the Fashion Consultant for M&S's Per Una collection.
Hilary’s extensive career in fashion has seen her become one of the most recognisable faces in the industry. From her influential role as Fashion Director at The Daily Telegraph, through to regular television appearances, as well as becoming a regular fixture on the front row at London Fashion Week each year, Hilary’s eye for fashion and her unique blend of fashion industry knowledge and experience was the winning combination that prompted M&S to create this new role.
Hilary’s role as Per Una Fashion Consultant will see her involved in many different elements of the brand, the first of these being ‘Hilary’s Edit’, a specially edited selection of key per una outfits for the season which will feature online and in M&S stores across the country.
As the nation’s favourite fashion expert, Hilary will also host a weekly ‘Ask Hilary’ column on www.marksandspencer.com where M&S customers will be encouraged to share their fashion dilemmas. Hilary will draw on her wealth of fashion experience to advise and recommend the ideal solutions.
Hilary Alexander says,
“I’m thrilled to be working with such an iconic British brand like M&S and I’m enjoying getting a real insight into per una. I’ve shopped at M&S for years so I was delighted for the opportunity to get involved and I’m looking forward to working alongside the per una team.”
I wonder what this new collaboration will do for the brand and what new and exciting items the Per Una collection might offer the inquisitive fashionista. We will be watching in anticipation.