Tuesday, 15 November 2011

Versace comes to Cardiff

This Thursday every fashionistas in Cardiff can welcome the must anticipated Versace line produced for H&M as the line hits our Cardiff store. Only six H&M stores in the whole of the UK have been selected to stock the new collection and Cardiff is the only location selected for the iconic range in Wales and the West, with the other nearest stores being Birmingham, Oxford Street and Manchester. 

Versace’s collection for H&M is full of the pieces that have made the house of Versace legendary. Dominated by colour, print and cut, the brand’s creative director Donatella Versace has gone back to the archives to bring some Versace classics to a whole new audience. Iconic dresses are the focus of the women’s collection, while menswear is centered on sharp tailoring. And, for the first time, an H&M designer collaboration will include homeware pieces, reflecting Versace’s influential home designs. All collections will be available in around 300 stores worldwide, as well as on-line, from November 17.

"The collection for H&M is the essence of Versace. For the collaboration we've brought back from the archives, as well as from more recent collections, some of the icons of Versace such as the bright prints, the Greek key and daring cuts. I can't wait to see how H&M’s wide audience will make these pieces their own." Donatella Versace.   

“Versace’s collection for H&M is a moment in fashion. It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise. The women’s collection is flattering and full of dresses, while the men’s collection is very sophisticated. When I think about Versace I think of iconic items. With this collection for H&M we’ve got the essence of Versace.” Margareta van den Bosch, creative advisor at H&M.

Versace’s collection for H&M includes many of the iconic designs. For women, a classic black silk crepe dress has gold Grecian buttons on its patent straps, while the flow of a floor-length goddess gown is balanced by boning in the bodice. For night-time shine, multi-colour sequin dresses are covered in archival Versace prints, short metallic dresses come in either silver or gold, and strong colour shift dresses are embellished with studs in classic Greek motifs.

For H&M, Versace has revisited some of its most famous prints, which for women are used on pieces such as dresses, short pleat skirts, velvet bomber jackets, leggings and jeans. Meanwhile the importance of leather for Versace is reflected in leather jackets that come decorated with gold studs and zips. Accessories include a high-heeled laced boot and a studded suede high-heeled sandal, along with studded leather bags as well as velvet bags covered with the Miami palm print.

Versace’s men’s collection for H&M is a mix of slick tailoring and pieces of extravagant pattern. Suit jackets and trousers come in either black or pink, while a black tuxedo jacket has metallic tip trims on its pockets, and shirts have metallic wing-tips on the collars. Versace’s palm and optical prints are used on T-shirts, as well as on thin-knit cashmere sweaters, while print is also used on velvet bombers, jeans, and even swim trunks.

There’s leather in the men’s collection too, with a quilted leather jacket trimmed with gold studs in the Versace classical Greek pattern, which is repeated down the sides of black cotton shorts and a rolled-sleeve T-shirt. Accessories include embellished beanies and patterned caps, embellished or print scarfs, hi-top sneakers and the perfect dress shoes.

Versace’s home pieces for H&M take full advantage of the house’s iconography, with pillows and the bedspread resplendent in the multicolour floral Japanese fan print, bringing the complete Versace lifestyle to H&M.

Procedure for shoppers:
- Versace hits Cardiff on Thursday 17th November
- Shoppers are limited to buying one of each item only
- Shoppers are advised to get to the store early - there will be 14 x time slots giving shoppers 10 minutes in the Versace zone to choose their items
- Coloured wristbands will be issued to shoppers from 8am, the store will open at 9am
- Queue will be at the Hayes entrance to the store
- Shoppers that purchase an item from the collection will receive a 20% off voucher to use elsewhere in the store
- It's a limited edition collection - once it's gone it's gone!

Here's a sneaky peak at some of the pieces in the collection....get down there to snap up your item, I know I will be...

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