Thursday, 30 June 2011

Reporting the British greats in the Global Fashion Awards

A friend of mine gave me a tip off last week that the Global Fashion Award nominees had been announced, so as a dedicated follower of fashion, I decided to check out the shortlist to find out which designers and retail outlets are currently considered HOT in the world of fashion.

The humble high street retailer makes the grade!
Among major designers like Alexander Wang (up for most influential designer for accessories/footwear) and Marc Jacobs (up for most influential designer, womenswear) there are also a few surprises from the likes of high street retailer, H&M also up for a few awards. I don't know why but I expected all the awards to be going to top end designer labels but much to my surprise and delight they are not.
H&M are up for the Most Influential Design Team award following a number of collaborations with major designers like Karl Lagerfield, Jimmy Choo and Lanvin in the past, with the latest designer to come on board being the one and only Donatello Versace for their Autumn collection (which is pretty exciting). The retail giant is also up for the Global Brand or Retailer award along with the likes ASOS, Karen Millen, Reiss, Mango and Topshop (also up for the Most Influential Design Team award).

John Lewis is also up for Best-E-tailer for its online service.

Another big surprise for me is ASDA, who is up for Outstanding Fashion Collaboration for it's collaboration with Barbara Hulanicki on its George range of clothing, however most unusual of all is Coca-Cola and Karl Lagerfield up for the same award.

Flying the UK flag
Other nominees which might be of interest to you is ASOS up for best e-tailer, and as a regular shopper of ASOS since origination its amazing to see how far it has come in the last 10 years and how amazingly the website is doing on a global scale, with the online e-tailer branching into the USA and across Europe. The brand really is destined for world domination and it is certainly one to watch.

Harrods and Liberty are also flying the flag for the UK in the Outstanding Customer Experience category among the likes of and Macy's. A few other British Entrants are from the new Miu Miu store on Bond Street for Outstanding New Store as well as a few of our fashion graduates which might be ones to look out for in the future - Asiima Mawudoku from London Metropolitan University, Estee Anna Lindley from the University of Central Lancashire and Yeashin Kim and Yingzhi Luo from the London College of Fashion.

Good luck to all the British designers and retailers next month.

See the full list below - the winners are being announced at a ceremony in New York later this summer.

Outstanding Customer Experience
AlphaOne, Amritsar Harrods Holt Renfrew Liberty LL Bean Macy’s (Backstage Pass) JWT New York Odel Santa Eulalia Zappos
Outstanding New Store
Converse, SoHo, New York Core Spirit, London La Boutique Palacio, Mexico Miu Miu, Bond Street, London Mr Mudd and Mr Gold, Stockholm, Sweden Myer, Melbourne Puma, Boulevard de Sébastopol, Paris (Plajer & Franz Studio) Siamo, York VPL, SoHo, New York Walisuma, La Paz, Bolivia
Outstanding Brand Mix
Browns Hudson’s Bay Company Intermix Kirna Zabête Lane Crawford Matches NK Store Opening Ceremony s*uce Saks Fifth Avenue
Global Brand or Retailer
Abercrombie & Fitch ASOS Desigual Forever 21 H&M Karen Millen Kate Spade Mango Reiss Topshop
Best E-tailer
ASOS Gilt Groupe HauteLook John Lewis NET-A-PORTER.COM Rue La La (YOOX Group)
Breakthrough Brand or Retailer
Bombay Electric Donna Ida Moda Operandi NOT JUST A LABEL Pretty Green Raoul (FJ Benjamin, Singapore) Spinners by Shane Warne (Lime Door Brands) Sprout by Gro SSENSE Uniforms for the Dedicated
Most Creative Student Collection
Asiima Mawudoku - London Metropolitan University Entouarnt Gavriilidis - Istituto Marangoni Estee Anna Lindley - University of Central Lancashire Hugo Tsang KaWai - Parsons The New School of Design Maarten van der Horst - Central Saint Martins Marius Janusauskas - Royal Antwerp Academy of Fine Arts Mathilde Jansson - Parsons Paris School of Art & Design Rachel Cliffe - University of Central Lancashire Yeashin Kim - London College of Fashion Yingzhi Luo - London College of Fashion
Most Innovative Marketing Campaign
Armani Jeans (Kirshenbaum Bond Senecal + Partners) Dr Martens Airwair Harvey Nichols Joyce Macy’s Mimco, Taboo Nike, AKQA Prada Reserva Target Wrangler, VF Europe
Outstanding Fashion Innovator/Innovation
A Suit That Fits adiVERSE by adidas (Start JudgeGill) Alexandre Herchcovitch Castro Street Project Imagine Fashion Levi Strauss & Co Manish Arora Masai Marketing & Trading (MBT International) Merrell s*uce
Outstanding Fashion Collaboration/Collaborator
Barbour & Tokihito Yoshida Coca-Cola Light/Diet Coke & Karl Lagerfeld Edgars & LAMB by Gwen Stefani George at Asda & Barbara Hulanicki
JC Penney (I “Heart” Ronson) Joyce, 40th anniversary collaborations
Linda Farrow Macy's & Matthew Williamson Malan Breton & NBC Universal Opening Ceremony & Partners Target Corporation (Go International Designer Collective)
Global Style Icon
To be announced at the Global Fashion Awards
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Outstanding Contribution to Fashion
To be announced at the Global Fashion Awards
Most Sustainable Brand or Retailer
Christopher Raeburn Levi Strauss & Co Marks & Spencer Naya Shoes, Brown Shoe Co Pachacuti
People Tree Pikolinos Prophetik Sobral USA Stewart+Brown
Most Influential Design Team
Animale Club Monaco Diesel Fred Bare H&M Mango Rag & Bone Topshop
Most Influential Designer, Womenswear
Christopher Bailey, Burberry Erdem Jonathan Saunders Marc Jacobs Miuccia Prada, Prada Phoebe Philo, Céline
Most Influential Designer, Menswear
Italo Zucchelli, Calvin Klein Collection Junya Watanabe Miuccia Prada, Prada Raf Simons Riccardo Tisci, Givenchy Tom Ford Tommy Hilfiger
Most Influential Designer, Footwear and/or Accessories Acne Adrian Margelist, NAVYBOOT Alexander Wang Camilla Skovgaard Nicholas Kirkwood Pierre Hardy Rick Owens
Breakthrough Designer
Alejandro Ingelmo Dannijo Eudon Choi Kirsty Ward Masha Ma Michael Cinco Michael van der Ham Qiu Hao Timo Weiland Úna Burke We Are Handsome

1 comment:

Anonymous said...

Estee Anna Lindley won!