Calling all Fashionistas, a very exciting charity upcycyling event called "Ecover Shoreditch Swish", is taking place in London's trendy Shoreditch on Monday 15 October, to raise money for Fashioned For Freedom - a charity that aims to stop human trafficking.
The event being organised by Ecover and hosted by ethical fashion designer, Ada Zanditon and TV stylist
Mark Heyes as part of Ecover’s Wear & Care campaign, is a great opportunity to
pick up some fabulous pre-loved designer and celebrity clothes, whilst mingling
with the fashion elite.
What better way to do this than
with a fun-filled, fashion-forward swish with special guests from the world of
fashion?
The Concept
The swishing principle is simple - bring clothes that are
hanging unwanted and loved at the back of the wardrobe – maybe they don’t fit
any more, or you just have too many to choose from. Just make sure they are:
·
Lovely
·
Clean
·
Presentable
Then, just swap them for a token when you arrive and whilst
others fall in love with your clothes, you can pick a shiny new outfit for
free.
For your chance to win tickets to the
exclusive event, please visit the competition page on The Splash. Although Bloggers should email fpearce@brayleino.co.uk for a ticket
In keeping with the it’s ethical values, all surplus clothes
from Ecover’s Shoreditch Swish will be donated to House of Beth to raise money
for the Fashioned For Freedom project. Fashioned For Freedom is a pioneering
fashion event created to raise funds to empower those directly involved in the
prevention, rescue and reintegration of victims of trafficking, with funding
going directly to the International Organisation of Migration’s victim’s support
fund and Red Light Campaign.
ENDS
About Fashioned For
Freedom:
·
Fashioned
For Freedom is an event organized by House of Beth and the
International Organisation of Migration (IOM) a United Nations Agency. It is a
pioneering ethical fashion event hosted by the BBC’s Olivia Godfrey and Nel
Hedayat plus Angela Buttolph, editor of Grazia, to raise funds to empower those
directly involved in the prevention, rescue and reintegration of victims of
trafficking. The proceeds from Fashioned For Freedom 2012 will go to the
I.O.M’s victim’s support fund and Red Light Campaign. For more information and
to buy tickets for this year’s event, please see: http://fashionedforfreedom.blogspot.co.uk/
·
House of
Beth
is an online ethical fashion marketplace selling pre-loved clothes on behalf of
charity shops and ethical brands. House of Beth focuses on styling and collections
in order to help charity shops move into the fashionable sphere. The clothes
are styled into collections based on inspirational women such as Audrey Hepburn
and Virginia Woolf. House of Beth models are beautiful and unique. They cover a
range of sizes and ages and they are not airbrushed.
About Ecover:
- Plant-astic is a 100 per
cent renewable, reusable and recyclable plastic made from
sugarcane and Ecover is the first cleaning brand in the UK to use it,
and will use Plant-astic across its product range from 2011. The new bottles will look and feel like the current
bottles, but consumers will be able to distinguish them by looking out for the
distinctive green and blue Plant-astic logo.
·
Ecover is effective - Ecover harnesses
the power of nature to create highly effective and supremely ecological
cleaning products.
·
Ecover is
sustainable - Ecover
uses sustainable plant-based and mineral ingredients. All ingredients are
chosen to ensure Ecover’s products are as effective as possible whilst also
achieving the lowest possible toxicity and the most rapid and complete
biodegradability.
·
Ecover is
pioneering - Ecover
continually strives to improve its product range and has spent seven years
developing a new ecological surfactant for use in its hard surface cleaning
products. This new Eco-Surfactant means the range cleans as well as – or better
than - the UK’s leading conventional brands.
·
Ecover is a truly
ecological company - Ecover operates from its world-famous ecological factories in
Belgium and France. The company's guidelines for environmental criteria, the
selection of ingredients and manufacturing processes are far stricter that
those required by EU legislation. Ecover has been recognised by the United
Nations Environment programme (UNEP) for their outstanding practical
achievements for the protection and improvement of our environment.
·
Ecover is closer than
you think - Ecover’s
ecological factories in France and Belgium are just 200 and 250 miles from
London. This is approximately the same distance between Manchester and London,
so although Ecover is not based in the UK, the transportation miles involved in
distributing their products are comparable to those of UK based cleaning
companies.
·
Reuse, Reduce,
Recycle - Ecover’s
plastic bottles are made from polypropylene and polyethylene which are 100%
recyclable. Both bottles and tops can be
recycled together. Ecover offers a refill service through its health food store
network which allows consumers to save money and plastic resources. Visit www.ecover.com to find out where your nearest refill station is.
·
Make Wear and Care the latest addition to your fashion and
beauty routine and not only will you know that your beautiful garments and
fashion favourites are in good hands, but you can walk with a spring in your
step knowing you are doing your bit for the environment too.
·
Ecover has a whole
basket of laundry products that not only help to ensure that you can wear your latest fashion
purchases or little black dress time and again, but will also help to care for
them by remaining kind to the skin and the environment:
§ Concentrated Laundry Liquid - using less to wash your favourite jeans
§ Concentrated Bio and Non-Bio Powders - developed to perform at 30°C, meaning you
can turn down the temperature without turning down performance, plus you'll use
less energy to keep your clothes clean
§ Fabric Softener - natural fragrances and plant based ingredients keep your clothes smelling
fresh whilst being gentle on soft skin
§ Delicate Laundry Liquid - perfect for finer fabrics and hand washing your cashmere jumper and nude
chiffons
§ Stain Remover - our mighty stain buster comes to the rescue to banish everything from red
wine to make up - your favourites are in safe hands
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